Feel good jellies
Mankind always has had a sweet tooth: the Ancient Egyptians for example loved their honey mixed with fruits and nuts already thousands of years ago. And again, the Ancient Greeks, Romans and Chinese knew how to indulge themselves with sweets using honey and sugarcane.
Balancing between “good for you” & indulgence
Today many people still enjoy living on the sweet side of live and browsing the almost endless choice of confectionery products on shelve, despite may well known issues. Sweets please one’s mind and mood, but what if we could address some of these issues then creating the next generation gum and jellies? Many consumers are becoming increasingly conscious about what they eat and the effects of their food on their body, mind and health.
And the better-for-you trend does not stop at the confectionery market. The number of gums and jellies launches with healthy add-ons shows that even confectionery plays an increasing role supporting individual lifestyles and physical and mental needs of consumers. Therefore, including natural botanical ingredients in formulations for gums or jellies are a great opportunity to become a part of the better-for-you trend.
Made with botanical feed-good ingredients
Countless botanical ingredients are already associated with powerful health benefits, mood enhancing properties whilst providing a great taste for winning consumers over! New and trendy flavor combinations with authentic herbal notes and a shiny color from our extracts and SuperFine® powders will add a new dimension to your gums and jellies.
But the power of botanicals is not only limited to taste and color. Ingredients like green coffee bean, lavender and acerola are associated with various functional benefits. Whether consumers are lacking energy, seek relaxation or want to boost their immune system: our clean label, 100% plant-based solutions present a natural image that consumers trust.
Do you want to give your jellies the feel-good spin? Together we take your product on a natural route to support moments of comfort & holistic health! Contact us: sales@martin-bauer.com
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