June 4, 2020

Bye bye sugar!

Consumers are increasingly health-conscious and sugar is firmly in the spotlight as consumers’ ingredient of top concern. As consumers seek low-calorie solutions, they are looking for natural substitutes rather than artificial sweeteners.

LESS SUGAR, FULL TASTE
The rising health awareness is especially shaping the non-alcoholic beverage sector with consumers demanding fresh, natural and pure drinks. Amid strong backlash towards sugar, the industry is facing serious challenges to not only reduce sugar, but also replace it without compromising taste. The challenge therefore lies in creating refreshing, tasty and natural beverages with little or no sugar.

NATURALLY SWEET
Our botanical sweetening solutions are extracted from plants. Thus, they are fully natural and not chemically modified. Sweet leaf, sweet blackberry leaf, licorice root and several herbal mixtures are our natural, innovative answer to your beverage re-formulation considerations.

SIGNIFICANT SUGAR REDUCTION OF 50% AND MORE
Our botanical sweeteners range fits for several optimization purposes in a wide range of product applications:
– To round off the flavor and taste profile for a clean and well balanced sweet taste
– To substitute and reduce sugar in a natural, non-artificial way
– As a replacement for artificial sweeteners, providing a natural calorie reduction
– As a clean-label alternative to isolated steviol glycoside sweeteners which come with an E-number (E960)
– To improve a product’s Nutri-Score

Interested? Feel free to get in touch with us: sales@martin-bauer.com or have a look into our Sugar Reduction Two-Pager

Bye bye sugar!

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